Overview
Once your app is live, community growth comes from three levers: competitions, collectibles, and commitment tools. This page covers the strategic playbook. For the specific mechanics, see the dedicated pages below.Launch Week Playbook
- Announce everywhere. Post your app store link on Twitter, Discord, and any relevant communities.
- Run an inaugural tournament. Even a small prize pool generates activity and creates early trading volume.
- Create a soulbound access pass. Gate a feature behind an item purchase to give early supporters something exclusive.
- Distribute XP to your community so they can participate during the 6-hour early access window.
- Set up social links and team display on your app listing.
After Launch
Shift from launch buzz to sustained engagement:- Run tournaments regularly (weekly or bi-weekly) to maintain trading volume and participation
- Release new items to create ongoing token burn pressure
- Monitor holder distribution and address concentration risks early
- Adjust contributor splits as your team and contributor base grows
- Engage stakers with exclusive access or governance participation
Social Presence
Set up and maintain these channels:| Platform | Purpose |
|---|---|
| Twitter/X | Announcements, launch events, milestone updates |
| Discord | Community discussion, support, tournament coordination |
| GitHub | Open source code, contribution tracking |
| Telegram | Quick updates, regional communities |
| Website | Product landing page, documentation |
Team Display
Add team members to your app listing. Visible teams build trust and help users evaluate new apps. Update this as your team grows.What Works
- Consistency beats intensity. Regular small events outperform rare large ones.
- Burns create interest. Item purchases that burn tokens give holders a reason to watch supply dynamics.
- Staking shows conviction. A healthy staking ratio signals long-term community health.
- Transparency builds trust. Public contributor splits, visible team, and open governance.
Next
Tournaments
Run competitive events
Items and Unlocks
Create in-app items
Analytics and Health
Track app metrics