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Overview

Once your app is live, community growth comes from three levers: competitions, collectibles, and commitment tools. This page covers the strategic playbook. For the specific mechanics, see the dedicated pages below.

Launch Week Playbook

The first week sets the tone. Focus on visibility, first purchases, and establishing a community heartbeat.
  1. Announce everywhere. Post your app store link on Twitter, Discord, and any relevant communities.
  2. Run an inaugural tournament. Even a small prize pool generates activity and creates early trading volume.
  3. Create a soulbound access pass. Gate a feature behind an item purchase to give early supporters something exclusive.
  4. Distribute XP to your community so they can participate during the 6-hour early access window.
  5. Set up social links and team display on your app listing.

After Launch

Shift from launch buzz to sustained engagement:
  • Run tournaments regularly (weekly or bi-weekly) to maintain trading volume and participation
  • Release new items to create ongoing token burn pressure
  • Monitor holder distribution and address concentration risks early
  • Adjust contributor splits as your team and contributor base grows
  • Engage stakers with exclusive access or governance participation

Social Presence

Set up and maintain these channels:
PlatformPurpose
Twitter/XAnnouncements, launch events, milestone updates
DiscordCommunity discussion, support, tournament coordination
GitHubOpen source code, contribution tracking
TelegramQuick updates, regional communities
WebsiteProduct landing page, documentation

Team Display

Add team members to your app listing. Visible teams build trust and help users evaluate new apps. Update this as your team grows.

What Works

  • Consistency beats intensity. Regular small events outperform rare large ones.
  • Burns create interest. Item purchases that burn tokens give holders a reason to watch supply dynamics.
  • Staking shows conviction. A healthy staking ratio signals long-term community health.
  • Transparency builds trust. Public contributor splits, visible team, and open governance.

Next

Tournaments

Run competitive events

Items and Unlocks

Create in-app items

Analytics and Health

Track app metrics